是啤酒還是綠茶
「是啤酒還是綠茶?」最近常在電視廣告中聽到台詞，相信大家被這個廣告台詞給
迷惑而有股衝動想去買罐「啤兒綠茶」來嚐試，就連我當初也是聽到這個台詞給吸
引了，腦中一直浮現”這飲料是啤酒?還是綠茶?的問題，為了解答這個疑惑而衝到
超商買一罐來試喝，雖然啤兒綠茶喝起來味道沒有我想像中的好喝，但是這個廣告
台詞讓我印像深刻，沒錯這個廣告就是保力達推出的新飲料廣告，以輕鬆灰諧的劇
情，間接的拋出”是啤酒，還是綠茶”疑問句來吸引消費者注意力，即時不會喝酒
的消費者也會有股想要喝的衝動，是一個好的噱頭，成功打進消費者好奇心。

創意的廣告不只運用在CF，也會套用在平面廣告上，我上網找了一個覺得還不錯的
平面廣告給大家分享:


「我們盡其所能幫助人們最快恢復他們的日常生活」


這是某一家醫院的平面廣告，(想不到連醫院也要打廣告) 畫面中傳達出只住進
他們的醫院就能快速恢復生活。只是畫面中這位老兄你也太恢復工作生活吧！

看出來它在表達什麼嗎?


「沒錯這個辣椒醬非常辣，因為火龍寶寶都喝這個長大阿。」
當初我看到這個平面廣告時 愣了一下想說這個插畫還是廣告 當我看清出楚畫面
時才發現原來推產品廣告，這個廣告在畫面中看不到任何一個字標語，只龍媽媽
在喟龍寶寶吸辣椒醬的畫面，就能清楚表達出番茄醬有多辣。

「我們不想這樣結束」


當初我看行動廣告時，第一個念頭:「天啦!怎麼會有人犧牲自已，包成這樣，他
們不會熱嗎?」但是後來仔細看起一下，才了解到原來這個廣告是在間接表達了人
生不想就像一般超級市場的生肉區上所擺的豬,牛,雞以保鮮膜包裝簡單的貼著條
碼看起來是這麼的沒有價值感,表達出我們也不想這樣結束。



又是一個沒有標題文案的平面廣告，這是visa推出的平面廣告，畫面中傳達把女
人夢想中的雜誌上的時尚衣服圖片拿去影印機印，出來的卻是一件件真實的衣服，
彷彿visa卡就像卡通裡的小叮噹給你魔法般的法力。

從這些創意的廣告中得知一個好的廣告往往不需要太多畫面或者是太多的標題，往
往只需要一句簡單的話語或者是一個有趣的畫面就可以成功表達出產品軸心，抓住
消費者的注意力。

更多有趣的廣告>點此

亞惿設計 artie design

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樓上的

其實這樣子，還滿可愛的